"Illustration is powerful precisely because it is commercial. People interact with it in a way that is very distinct from other art forms and to me, that’s the upside, not the downside. Illustration is for the masses, but that doesn’t mean the masses deserve crap. Most people could probably describe to you their favourite comic or cartoon or album cover or picturebook from childhood, regardless of whether or not they are “creative”. The things people encounter in their daily lives are not inconsequential and they have an impact."